Influencer Blog Post Archives - Page 2
What Is Automotive Influencer Marketing?
Automotive influencer marketing taps into the credibility and engagement of creators, like car reviewers on YouTube, modders on TikTok, or lifestyle influencers on Instagram—to tell stories about…
Influencer Marketing
Influencer marketing continues to be a key strategy for brands to connect authentically with audiences on platforms like Instagram, TikTok, YouTube, and more. As the landscape grows more complex, brands need tools that help them find the right…
What is Influencer Marketing?
Influencer marketing harnesses the authority and creativity of individuals who have built engaged audiences on platforms like Instagram, TikTok, YouTube, and Twitch. Instead of interrupting consumers with traditional…
How to Use Narrative Mapping to Test Messaging in Influencer Marketing
Influencer marketing has an interesting benefit that many brands aren’t leveraging: message testing. The volume of content creators are producing allows for a level of testing that was typically reserved for qualitative research and one-way…
What does it take to keep a brand culturally relevant today? That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable…
Culture Creators: Carmela Luzzi
How Viator is Using Influencer Marketing to Build a Household Name in Travel. From the VMAs to Viator, Carmela Luzzi has had a dynamic career at the intersection of entertainment, brand, and culture. Now serving as Brand Director at Viator…
How Microsoft is Elevating B2B Marketing Through Creator Mindsets and Employee Influencers. We sat down with Heike Young, Head of Content, Social, and Integrated Marketing at Microsoft, for our Culture Creators Series. With 11+ years at Salesforce…
How Anthropic’s Lexie Barnhorn Is Using Creator Marketing to Humanize AI and Fuel B2B Growth. We sat down with Lexie Barnhorn, Head of Influencer at Anthropic, live from The Female Quotient Equality Lounge in Cannes. In Lexie’s world…
Why VICE Studios' Amy Powell Is Betting on Big Swings and Real Stories. We sat down with Amy Powell, President of VICE Studios, for our Culture Creators Series. With a storied career spanning Sony, Paramount, and Amazon, Powell recently stepped…
How Instacart Uses Grocery Data and Influencers to Stay Culturally Relevant. Jasmine Taylor, VP of Brand Marketing at Instacart, has led brand strategy at companies like Uber, LinkedIn, and American Express. Now, she’s transforming Instacart…
How Haleon Keeps Health Brands Human in a Fragmented Media Landscape. We sat down with Kelly Kavanagh, U.S. Integrated Marketing & Media Lead at Haleon, home to powerhouse brands like Advil, Tums, Flonase, and Centrum.