Influencer Blog Post Archives - Page 4
November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi's…
The Top Trends to Think About when Creating Your Influencer Strategy
Social media seemingly moves at the speed of light, and influencer marketing is no different. With constant changes to social media algorithms, new platforms popping…
How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity
In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments…
How to Utilize Influencers for Your Black Friday Marketing
Last year, a record 200.4 million people participated in Black Friday sales according to the National Retail Federation. With consumers ready to spend, brands are already…
What Alcohol Brands Need to Know About TikTok Paid Ads
TikTok recently announced that alcohol brands can now officially execute paid ads. This opens up hugely valuable opportunities for influencer collaborations with your alcohol…
Linqia launches the VFX Creator Network to give customers immersive, standout content for their audiences
In the world of doom scrolling and revenge procrastination, viewers are barraged with a sea of sameness: Get Ready with Me…
Takeaways from our workshop at BrandWeek
At BrandWeek this year, Keith Bendes, VP of Strategy and Marketing, presented a workshop on the nuances and challenges of measuring influencer marketing, and how it has evolved over time.…
You’ve done everything you should when putting together your latest influencer marketing campaign.
You carefully vetted the influencers, provided a great creative brief, received beautiful content - and now it’s time to watch the engagement…