Influencer Blog Post Archives - Page 5
June brought Cannes, VidCon, a slew of Instagram and TikTok releases including AI avatars, some very well executed brand influencer campaigns and much more. So let's break down the top stories in social media and influencer marketing, the best…
2024-07-08 Liz Templeton
The Linqia team recently returned from the Cannes Lions International Festival of Creativity. The rosé was flowing and the yachts were a plenty! But beyond the fun was an endless stream of valuable content with panels consisting of some of…
2024-06-24 Liz Templeton
April did not disappoint in the world of influencer marketing and the creator economy. We started with what was likely the most creative April Fools Day in social media's history, and then the news kept flooding in with the fast track passing…
2024-05-01 Liz Templeton
🚨Data Alert! We analyzed over 100 Linqia Influencer Marketing campaigns from Q1 2023 to Q1 2024 to compare year-over-year insights.
Here's what we found:
- Brands are doubling down on their influencer marketing investments. There was…
2024-04-30 Liz Templeton
This session deserves a gold medal! Linqia’s VP of Brand Strategy, Denise Vitola, hosted a dynamic conversation with Mykayla Skinner, legendary Olympic gymnast and Silver Medalist, and Yvette Michael, Coordinating Producer and Athlete Talent…
2024-04-23 Liz Templeton
Every quarter we look at campaign data across all Linqia influencer/creator activations, and compare that to the same period last year to identify key industry trends. This year, that data demonstrates four interesting trends.
➡️ Brands…
2024-04-15 Liz Templeton
March was another busy month in the world of influencer marketing and the creator economy. From Instagram's slurry of carousel news (they are getting longer with comments specific to frames), to the possible TikTok ban (It's not a ban just a…
2024-04-03 Liz Templeton
TikTok has added new influencer audio clips to its commercial sounds library.
Dubbed “Sounds for Business,” the platform aims to give brands more ability to leverage trending sounds and creators in their content.
The idea is…
2024-04-03 Liz Templeton
These days social is the primary catalyst of culture, and culture determines a brand’s relevance. Thus brands are quickly realizing that the ones who think with a social first mindset are the most relevant with consumers.
But…
2024-03-21 Developer
We're thrilled to share the highlights of our time in Austin this year at SXSW! The event was a whirlwind of excitement and innovation, with fascinating discussions and thought-provoking sessions around every corner.
Here’s a snapshot of…
2024-04-03 Liz Templeton
Everyone is talking about the potential TikTok Ban and what it means for the future of the platform. The following is a breakdown of exactly what has happened (we will continue to update this page in real time), as well as Linqia’s recommendations…
2024-04-26 Liz Templeton
February was a short month, but not a light one in terms of social platform releases. From TikTok's foray into photos to Pinterest's first ever streaming show, there wasn't a dull moment. So let's take this opportunity to look back at the…
2024-03-06 Liz Templeton
Note: The above content has been cleaned as per request, focusing on the main article's content and stripping out any navigation, advertisements, or unnecessary elements.