Influencer Blog Post Archives - Page 6

There are a lot of agencies out there offering influencer marketing services, and picking the right partner is often the #1 determinant of success in driving results.

Here are the top agencies across the key influencer marketing partner categories…

Check out these 10 healthcare professional influencers (HCPs) to follow who offer valuable insights into a wide range of healthcare topics from dermatology, psychology, fertility, cardiology, and more! Whether you're seeking cutting-edge research,…

Brands are increasingly turning to AI to help them with their influencer marketing campaigns.

According to our recent State of Influencer Marketing Report, the top AI opportunity for brands is influencer identification (72%), followed by deeper…

Since the dawn of time, the Super Bowl has been the mecca of star-studded celebrity commercials featuring the acting and athlete elites of the world. But lately something interesting has been happening… creators have started to infiltrate…

If you haven’t watched this Adam Mosseri clip, it’s worth a listen. He reveals that more photos and videos are shared in Instagram DM’s than Stories and in Feed.

We just spent the last four years watching short-form videos explode and make TikTok one of the most valuable companies in the world. So why is everyone talking about long-form content now? The reality is, short-form video content is very hard…

There’s been a lot of buzz online the last week about the ousting of the Solo Stove CEO, with many publications and people pointing to the failure of the Snoop Dogg partnership to drive sales for the company. Some are going as far as saying…

Social media started the year with a bang. From a viral 9 month cruise to 30 minute TikTok's to Michael Cera roaming the streets of New York with skin cleansers. There wasn't a dull moment, so let's take this opportunity to look back at the…

Creator content is breaking into new frontiers beyond social media, as brands start using content across their entire marketing ecosystem like programmatic display, digital out of home, online video, and even CTV.

That’s a wrap on an incredible 2023. Let's rewind and highlight the biggest moments in social media and influencer marketing from an action-packed year. Keep reading for a breakdown of this year’s trends including the rise of de-influencing,…

We're thrilled to share the insights from our recent session at Advertising Week 2023 🌟

We had a blast hosting our Cocktails with Creators event last week in NYC! Some of the best in the biz joined us for an evening of drinks, light bites, and good laughs.