We closed out 2024’s “Under the Influence” with the topic everyone is thinking about: their upcoming travel over the holidays. Bonnie Helena, Director of Public Relations at AIC Hotel Group joined us to chat influencer strategy for…

### How Travel Marketers Work with Creators

How McCormick Approaches their Influencer Strategy with Social Listening and Authenticity

In our latest session of “Under the Influence,” Denise Vitola sat down with Valda Coryat, VP of North America Marketing for Condiments…

### It’s All About the Sauce