# Albertsons Own Brands: Launching a Creator-Led Social Media Strategy.

## Goal

Albertsons wanted to break through in a sea of sameness in the grocery space to build a social presence for its Own Brands and connect with key audiences.

## Strategy

So we devised a 4-pillared creator led social media strategy:

- We tapped nano-micro creators to create content for the Instagram handles at scale.
- We identified macro-mega creators with consistently high engagement. We partnered with them, leveraging giveaways and collab posting, to acquire more followers for the Own Brands accounts.
- We implemented ongoing community management and worked with yet more creators to create reactive content related to timely trends.
- We partnered with the perfect celebrity, Tia Mowry, to drive excitement and buzz for the launch of the Overjoyed brand.

## Results

In less than two years, we worked with over 75 creators, launched 15 campaigns, ran 15 giveaways, gained 18K+ Instagram followers across handles and delivered engagement rates as high as 30%, proving creators can drive brand social strategies.

## Want to put creators at the heart of your brand’s social media strategy?

[Get in touch](/content/contact-sales/index.html) today.

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