MADLY: Tapping into Trending Content Styles to Connect with Gen Z – Linqia

MADLY: Tapping into Trending Content Styles to Connect with Gen Z

How MADLY & Linqia Ruled the Gen-Z Summer with Creators - YouTube

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How MADLY & Linqia Ruled the Gen-Z Summer with Creators Linqia

Linqia117 subscribers

Impressions

4.9MM

Video Views

726K

View Rate

48.4%

Goal

Drive awareness and consideration for MADLY among Gen Z by positioning the wine as the bold-flavored, high-ABV drink to crave and making it the go-to choice to reign supreme over the party scene, elevating unforgettable moments.

Strategy

We activated nano to micro Instagram creators in metropolitan areas and college towns to post trend-driven content, highlighting MADLY’s bold flavors and party appeal and crowning MADLY as the ultimate drink to rule the summer. Content fell under 3 creative pillars:

Get Ready With Me: showcasing how MADLY helps creators get the party started.
Crowning Moments: featuring our creators ruling the night with their crew.
Pass the MADLY: incorporating interactive games into creators’ content to keep the night going.

RESULTS

Our campaign delivered in both organic and paid, surpassing campaign goals. Linqia delivered 4.9MM total impressions and 726K video views (250% to goal), while our organic view rate for creator content was 48.4% (121% to goal).

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