# MADLY: Tapping into Trending Content Styles to Connect with Gen Z

How MADLY & Linqia Ruled the Gen-Z Summer with Creators - YouTube

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[How MADLY & Linqia Ruled the Gen-Z Summer with Creators](https://www.youtube.com/watch?v=N66hZGyBVpU) [Linqia](https://www.youtube.com/channel/UCvRMUGcWr3xQHHgxa1nQPxQ)

Linqia117 subscribers

**Impressions**

4.9MM

**Video Views**

726K

**View Rate**

48.4%

## Goal

Drive awareness and consideration for MADLY among Gen Z by positioning the wine as the bold-flavored, high-ABV drink to crave and making it the go-to choice to reign supreme over the party scene, elevating unforgettable moments.

## Strategy

We activated nano to micro Instagram creators in metropolitan areas and college towns to post trend-driven content, highlighting MADLY’s bold flavors and party appeal and crowning MADLY as the ultimate drink to rule the summer. Content fell under 3 creative pillars:

- **Get Ready With Me:** showcasing how MADLY helps creators get the party started.
- **Crowning Moments:** featuring our creators ruling the night with their crew.
- **Pass the MADLY:** incorporating interactive games into creators’ content to keep the night going.

## RESULTS

Our campaign delivered in both organic and paid, surpassing campaign goals. Linqia delivered 4.9MM total impressions and 726K video views (250% to goal), while our organic view rate for creator content was 48.4% (121% to goal).

## Want to launch effective influencer campaigns for your brand(s)?

[Get in touch](/content/contact-sales/index.html) today.

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