# MiraLAX: Leveraging On-The-Street Content to Drive Awareness of “The Gut Gap.”

How MiraLAX & Linqia Closed the Gut Gap via On-The-Street Influencer Content - YouTube

[How MiraLAX & Linqia Closed the Gut Gap via On-The-Street Influencer Content](https://www.youtube.com/watch?v=GjEG1T9eyH4)

## Goal
MiraLAX wanted to change its perception from a laxative to a modern gut wellness brand, while increasing awareness of “The Gut Gap” (the fact that women are more likely to be constipated than men).

## Strategy
Linqia augmented this celebrity-led campaign by leveraging comedian (and genuine MiraLAX fan) Robyn Schall. We produced on-the-street content in NYC with Robyn interviewing consumers about “The Gut Gap”—and handing out samples of MiraLAX, of course!

## RESULTS
In the first 24 hours alone, campaign social content garnered 6.5MM impressions and 194K interactions. In just a few weeks, we drove a +31.2pt increase in unaided brand awareness, and in the 12 week period following campaign launch dollar sales were up +10.1%.

## Want to launch effective influencer campaigns for your brand(s)?
[Get in touch](/content/contact-sales/index.html) today.

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