# Noodles & Company: Hacking TikTok Hack Culture to Launch a Limited-Time Dish

How Noodles and Company & Linqia Hacked TikTok Hack Culture with Creators - YouTube

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[How Noodles and Company & Linqia Hacked TikTok Hack Culture with Creators](https://www.youtube.com/watch?v=ztwmRpx6eTQ) [Linqia](https://www.youtube.com/channel/UCvRMUGcWr3xQHHgxa1nQPxQ)

Linqia117 subscribers

4.2MM

0.0MM

#### **Impressions**

15.3K

0.0K

#### **Engagements**

>98%

>0%

#### **Positive Sentiment**

## Goal

Attract new and returning Gen Z guests to Noodles & Company by introducing the brand’s new limited-time signature dish—Chili Garlic Ramen.

## Insight

Ramen “hacks” are increasingly popular amongst Gen Z on social media, with the search term “ramen hack TikTok” increasing +350% in the last 12 months according to Google.

## Strategy

We partnered with five Gen Z “flavor chaser” creators on TikTok and Instagram to position the new Chili Garlic Ramen at Noodles & Company as the ULTIMATE ramen hack—no mess, no hassle, just bold and craveable flavors. We briefed creators to use platform-native elements, such as split-screen editing or “stitching” their own former hack content to highlight the superiority of dining out or ordering in.

## RESULTS

The campaign surpassed brand goals and benchmarks, delivering 4.2MM organic impressions (140% to goal), 15.3K engagements (213% to goal), a 6.6% average TikTok engagement rate (1.2X brand benchmark), and >98% positive sentiment.

## AWARDS

This campaign is a finalist in the Digiday Content Marketing Awards 2026 and was a finalist in the Shorty Awards 2026.

## Want to make award-worthy work?

[Get in touch](/content/contact-sales/index.html) today to launch standout creator-led campaigns for your brand(s).

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