Influencer Marketing Measurement – Linqia
How We Measure
At Linqia, influencer marketing measurement isn’t an afterthought, it’s our mantra
While most influencer marketing companies apply metrics in the final stages of a campaign, Linqia’s methodology interweaves measurement through every step of our process, setting you up for success from our first meeting to the final review.
DATA-DRIVEN STRATEGY
We begin with the end in mind
Our brand strategists analyze in-depth data distilled from our Resonate platform to inform the campaign strategy and creative direction. We evaluate insights such as:
- Audience demographics
- Predictive content analysis
- Cultural & topical trends on social media
media optimization
Don’t boost blindly.
It’s common for brands to boost all of a campaign’s assets to paid media channels without testing content elements first, but this is a missed opportunity. We perform dozens of multivariate tests to uncover the highest-performing assets and amplify only this select group of qualified content to paid media for the farthest reach and best ROI.
CLOSED-LOOP MEASUREMENT
Go beyond likes and engagements to measure business impact without bias
Our third-party partners measure the success of your influencer campaign and track business objectives to define true ROI including sales lift, brand lift, foot traffic, TV Tune-in, and more
ANALYTICS DASHBOARD
With access to the Linqia Analytics Dashboard on our platform, you’ll receive real-time reporting to measure your campaign across both organic and paid advertising initiatives
- Click Through Rate (CTR)
- Engagement Rate
- Video View Through Rate (VTR)
- Impressions
- Carting
- Percent to goal
- Benchmark Comparison Reporting
- Campaign Comparison Reporting
- Content Distribution
- Content & Influencer Performance Analysis