# Culture Creators: An Interview Series

### What does it take to keep a brand culturally relevant today?

That’s the focus of Culture Creators, a new interview series from Linqia featuring short and thoughtful conversations with marketers behind some of today’s most recognizable brands.

Each episode covers topics ranging from how to balance mass-market reach with niche community relevance, to what it really takes to build an effective influencer program.

**Welcome to Linqia’s Culture Creators Series - YouTube**  
[Welcome to Linqia’s Culture Creators Series](https://www.youtube.com/watch?v=TmVG8fL7Qmg)

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Our sessions feature leaders from Instacart, State Farm, Vice Studios, Viator, Haleon, Anthropic, Diageo, Microsoft, and more.

Whether you’re leading a brand or working to grow one, Culture Creators offers a look into how the best in the business are staying ahead of the curve—and connecting with today’s consumer in more meaningful ways.

🎥 **Learn what it takes to create culture today:**  
Featuring:

- [Alyson Griffin, Head of Marketing, State Farm](/content/insights/culture-creators-alyson-griffin/ "Alyson Griffin, Head of Marketing, State Farm"/index.html)
- [Amy Powell, President, VICE Studios](/content/insights/culture-creators-amy-powell/ "Amy Powell, President, VICE Studios"/index.html)
- [Carmela Luzzi, Brand Director, Viator](/content/insights/culture-creators-carmela-luzzi/ ""/index.html)
- [Kelly Kavanagh, U.S. Integrated Marketing & Media Lead, Haleon](/content/insights/culture-creators-kelly-kavanagh/ "Kelly Kavanagh, U.S. Integrated Marketing & Media Lead, Haleon"/index.html)
- [Lexie Barnhorn, Head of Influencer, Anthropic](/content/insights/culture-creators-lexie-barnhorn/ "Lexie Barnhorn, Head of Influencer, Anthropic"/index.html)
- [Sophie Kelly, SVP of Global Tequila and Mezcal, Diageo](/content/insights/culture-creators-sophie-kelly/ "Sophie Kelly, SVP of Global Tequila and Mezcal, Diageo"/index.html)
- [Heike Young, Head of Content, Social, and Integrated Marketing, Microsoft](/content/insights/culture-creators-heike-young/ "Heike Young, Head of Content, Social, and Integrated Marketing, Microsoft"/index.html)
- [Jasmine Taylor, VP of Brand Marketing, Instacart](/content/insights/culture-creators-jasmine-taylor/ ""/index.html)

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