November 2024 Influencer Marketing Roundup – Linqia

November 2024 Influencer Marketing Roundup

November is in the books, and it was another busy month for the social media platforms and the creator economy. From Instagram mythbusting the belief that the platform reduces reach of sponsored content, to TikTok taking a page out of Quibi’s book with scripted dramas, to Spotify making moves to be a more legitimate player in the creator economy – there is much to unpack from the month of Thanksgiving. So let’s get into it…

PLATFORM UPDATES:

META

Instagram will let you reset your recommendations

TLDR: Instagram is testing a new feature that will let users completely refresh the content that’s recommended to them on the platform. Recommendations can be cleared in “just a few taps,” according to Meta, and will “start to personalize again over time” based on the accounts and content the user goes on to interact with.

Instagram Moves Stories Highlights to Their Own Tab

TLDR: Instagram is moving their Story highlights into a dedicated profile tab, while they’ll also show in your main grid. This offers another way to curate the experience people have when they first explore your page after likely clicking from a Reel they saw in their feed.

Instagram Says It Does Not Reduce the Reach of Sponsored Content

TLDR: Instagram chief Adam Mosseri debunked a common myth about how Instagram downranks posts tagged as sponsored content, suggesting that users engage less with sponsored content, which reduces engagement and reach.

Instagram is now highlighting the Top Sources of Views for posts.

TLDR: Creators can see a detailed breakdown of where their views come from, providing insights into how their content is being discovered.

Instagram added a ‘Deactivated Account’ category when a user views their followers.

TLDR: This feature identifies accounts that follow a user but have been deactivated.

TIKTOK

TikTok is going all in on shoppable live streams for the holidays

TLDR: A slate of TikTok LIVE streams has occurred from November 14 to December 2, featuring celebrity hosts sharing their favorite TikTok Shop finds.

TikTok adds affiliate partners for organic creator posts

TLDR: TikTok creators can now add affiliate links to their uploads, increasing direct traffic for retailers.

TikTok is contemplating a move to add scripted dramas

TLDR: TikTok is considering adding scripted dramas to broaden its appeal.

TikTok makes its AI ad creation tool available to all advertisers

TLDR: TikTok Symphony Creative Studio is now available for all TikTok for Business users, allowing for easy AI-generated video creation.

YOUTUBE

An update to YouTube Studio lets creators reach out to brands

TLDR: YouTube allows creators with over 4,000 subscribers to send video linking requests for brand partnerships.

YouTube is rolling out Stickers on Shorts ads

TLDR: YouTube will overlay product images on Shorts ads for an interactive shopping experience.

YouTube is testing a vertical scroll for long form video

TLDR: YouTube is testing a feature that changes the interface to match TikTok.

SPOTIFY

Spotify for Podcasters is now Spotify for Creators.

TLDR: Spotify has launched a new monetization program for podcasters and improved analytics.

BRAND INFLUENCER HIGHLIGHTS:

REPORTS WORTH READING: