Olympic Influencer Partnerships

Under the Influence: Olympic Influencer Partnerships - YouTube

Under the Influence: Olympic Influencer Partnerships

The Olympics are fast approaching! Don’t let complex athlete engagement rules slow you down.

Fill out the form to download our Rule 40 guide on how brands can make sense of Olympic athlete partnership rules.

Guide Highlights:

• Get Permission: Non-sponsor brands need pre-approval for “Generic Advertising” with athletes.
• Trademark Restrictions: Don’t use Olympic trademarks like logos, mascots, or mottos in your content.
• 90-Day Rule: Ideally, establish your partnership campaign 90 days before the Games.
• Post-Games Congratulations: Wait until after the Games to publicly celebrate your partnered athletes.
• Consider Past Olympians: Partnering with retired Olympians avoids most restrictions on content.