Our Process – Linqia
A CUSTOM PROCESS FOR ENTERPRISE BRANDS
Our dedicated team of influencer marketing experts does the heavy lifting so brands don’t have to, delivering exceptional results
INFLUENCER MARKETING STRATEGY
We don’t just execute creator-led campaigns—we’re a true partner to brands, devising bespoke and effective influencer marketing strategies.
- Planning: We conduct annual planning to deliver always-on influencer programs, bring creator support to tentpole moments, and supply content to fulfil brands’ ongoing marketing needs.
- Linqia Lookouts: We run Linqia Lookouts—customized strategy sessions, looking back at historical performance, looking outside at competitor and industry activity, and looking forward to future innovations.
- Narrative Mapping: We complete narrative mapping exercises to deliver creator content that speaks to every audience segment and RTB.
AN EXTENSION TO YOUR TEAM
Linqians deliver end-to-end personalized service and support, leveraging our proprietary AI-powered technology platform, Resonate, for seamless collaboration at every step of the process.
- Brand input is required at just three key touch points: creator list review, content brief review, and content review.
- We manage creator sourcing, negotiations, contracting, and management.
- We ensure content is on-brief, compliant with FTC regulations, and adheres to brand standards and guidelines before it reaches you.
PAID AMPLIFICATION FROM CREATOR HANDLES
We extend creator content with allowlisting, running creator-handle ads to reach broader, relevant audiences with organic credibility.
- Learn what works at scale via short, focused paid flights that deliver statistically significant insights on creators, content, and audience.
- Strengthen your full media mix by applying learnings to optimize organic, influencer, and evergreen paid programs.
- Onboard 1st- and 3rd-party audiences for precise targeting and access creator audiences for retargeting and lookalikes.
- Uncover top-performing content + audience matches and optimize mid-campaign to unlock stronger performance.
DETAILED REPORTING AND ACTIONABLE INSIGHTS
We don’t just prove the impact of creator-led campaigns—we uncover actionable insights to inform brands’ future marketing efforts.
- Brands have access to real-time data via our proprietary AI-powered technology platform Resonate, but our teams also deliver detailed End of Program reports, packed with insights.
- We develop a Learning Agenda for each campaign, setting up programs so we can uncover learnings about creator personas, creative approaches, audiences, platforms, and more.
ONGOING SOCIAL LISTENING, TRENDSPOTTING, AND COMPETITIVE MONITORING
We’re not an influencer marketing vendor for one-off campaigns. We’re a true strategic partner.
- We conduct ongoing social listening to understand the competitive landscape and category conversations.
- Our technology platform Resonate surfaces emerging and relevant social media trends, while our Creative Strategy team curates trends and provides custom thought starters for our biggest clients.